Case Study

How Luma Studio Cut Landing Page Turnaround from 3 Weeks to 4 Days

E-commerce / Jordan Park, Head of Marketing
The Challenge

Luma Studio ran a lean two-person marketing team scaling paid acquisition across Meta and Google. Every campaign needed a dedicated landing page, but their web agency quoted 3–4 week turnarounds and $4,000–$8,000 per page. Campaigns launched late, ROAS suffered, and the team was perpetually behind.

The Approach
Deliverable Volume
Landing Pages 4 pages/month
Ad Creative 8 assets/month
Copy & Headlines Unlimited revisions
A/B Variants 2 variants per page
01
Brief Tuesday
Jordan shares campaign brief and audience notes. CraftLayer returns a wireframe and headline options within 24 hours.
02
Draft Thursday
Full-design page draft delivered — copy, layout, and mobile-responsive markup — for review.
03
Live Monday
Revisions incorporated and final page delivered, tested across devices, ready to attach to campaigns.
04
Iteration Ongoing
Performance data reviewed bi-weekly. Underperforming sections rewritten; winning variants scaled to new campaigns.
The Results
4-day
page turnaround
2.8×
ROAS improvement
61%
lower page costs
12
pages shipped in 90 days
"
We used to lose two weeks every time we wanted to test a new angle. Now we spin up a landing page in four days and have creative ready before the campaign even launches. CraftLayer is the only vendor that moves at the speed our growth requires.
JP
Jordan Park
Head of Marketing

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