Case Study

How Meridian Co. Scaled Creative Output 3.2× While Cutting Ad Costs by 48%

DTC Consumer Goods / Marcus Reid, Head of Growth
The Challenge

When Meridian Co. came to us, their creative pipeline was bottlenecked. A single agency took 4–6 weeks per campaign, cost $12,000/month, and was capped at 8 deliverables — leaving the team stretched thin and campaigns perpetually delayed.

The Approach
Deliverable Volume
Ad Creative 12 assets/month
UGC Content 6 videos/month
Landing Pages 3 pages/month
Email Creative 4 assets/month
01
Brief Monday
Weekly creative brief review with Marcus and the growth team to align on campaign priorities and channel-specific requirements.
02
Drafts Wednesday
First drafts delivered across all channels — Meta, Google, YouTube, and TikTok — for review and initial feedback.
03
Finals Friday
Refined assets delivered, optimized for each platform's specs and audience behavior, ready for deployment.
04
Bi-weekly Review
Performance review of live campaigns. Creative rotation and A/B testing planned for the next sprint.
The Results
3.2×
output increase
48%
CPA reduction
3×
faster delivery
67%
cost savings
"
We were burning through agencies that delivered slow and overcharged. CraftLayer rebuilt our entire ad creative pipeline in two weeks — at half the cost and three times the output. Our best-performing Meta creative in two years came from them.
MR
Marcus Reid
Head of Growth

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