/* ===== NAV ===== */
.alt-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  padding: 0 80px;
}

.alt-nav-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 64px;
}

.alt-logo {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-decoration: none;
}

.alt-nav-links {
  display: flex;
  gap: 32px;
}

.alt-nav-link {
  font-size: 13px;
  font-weight: 400;
  color: var(--mid);
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: color 0.15s;
}

.alt-nav-link:hover, .alt-nav-link.active { color: var(--ink); }

/* ===== HERO ===== */
.alt-hero {
  padding: 100px 80px 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.alt-hero-inner {
  max-width: 800px;
}

.alt-hero-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 28px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.alt-hero-label::before {
  content: '';
  display: block;
  width: 24px;
  height: 2px;
  background: var(--accent);
}

.alt-hero-headline {
  font-family: var(--font-head);
  font-size: clamp(36px, 5vw, 60px);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 24px;
}

.alt-hero-sub {
  font-size: 18px;
  line-height: 1.65;
  color: #5A5550;
  max-width: 600px;
  margin-bottom: 44px;
  font-weight: 300;
}

.alt-hero-actions {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

/* ===== COMPARISON TABLE ===== */
.alt-compare {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--surface);
}

.alt-compare-inner {
  max-width: 1000px;
  margin: 0 auto;
}

.alt-compare-header {
  margin-bottom: 48px;
}

.alt-compare-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}

.alt-compare-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.alt-table-wrap {
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
}

.alt-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 15px;
}

.alt-table thead tr {
  background: var(--ink);
  color: #fff;
}

.alt-table thead th {
  padding: 16px 24px;
  text-align: left;
  font-family: var(--font-head);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.alt-table thead th:first-child {
  border-radius: 4px 0 0 0;
}

.alt-table thead th:last-child {
  border-radius: 0 4px 0 0;
}

.alt-table tbody tr {
  border-bottom: 1px solid var(--border);
}

.alt-table tbody tr:last-child {
  border-bottom: none;
}

.alt-table tbody td {
  padding: 16px 24px;
  font-size: 14px;
  color: var(--ink);
  line-height: 1.5;
}

.alt-table tbody td:first-child {
  font-weight: 500;
  color: var(--ink);
  background: var(--bg);
}

.alt-table-win {
  background: #f0faf0;
  color: #22a060;
  font-weight: 500;
}

.alt-table-agency {
  background: var(--muted);
  color: #5A5550;
}

/* ===== TESTIMONIAL / SOCIAL PROOF ===== */
.alt-proof {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--ink);
}

.alt-proof-link:hover .alt-proof-quote-wrap {
  opacity: 0.85;
}

.alt-proof-inner {
  max-width: 1000px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.alt-proof-quote-mark {
  font-family: var(--font-head);
  font-size: 72px;
  font-weight: 800;
  color: var(--accent);
  line-height: 0.6;
  margin-bottom: 24px;
  display: block;
}

.alt-proof-quote {
  font-family: var(--font-head);
  font-size: clamp(18px, 2vw, 24px);
  font-weight: 600;
  line-height: 1.45;
  color: #fff;
  letter-spacing: -0.01em;
  margin-bottom: 32px;
}

.alt-proof-attribution {
  display: flex;
  align-items: center;
  gap: 16px;
}

.alt-proof-avatar {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-family: var(--font-head);
  font-size: 16px;
  font-weight: 800;
  flex-shrink: 0;
}

.alt-proof-name {
  font-size: 15px;
  font-weight: 600;
  color: #fff;
}

.alt-proof-role {
  font-size: 13px;
  color: rgba(255,255,255,0.5);
  margin-top: 2px;
}

.alt-proof-story {
  font-size: 12px;
  color: var(--accent);
  font-family: var(--font-head);
  font-weight: 700;
  letter-spacing: 0.04em;
  margin-top: 4px;
}

.alt-proof-results {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.alt-result-item {
  padding: 28px;
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 4px;
  border-left: 3px solid var(--accent);
}

.alt-result-metric {
  font-family: var(--font-head);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 8px;
}

.alt-result-label {
  font-size: 14px;
  color: rgba(255,255,255,0.55);
  font-weight: 300;
  line-height: 1.5;
}

/* ===== HOW IT WORKS ===== */
.alt-steps {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--surface);
}

.alt-steps-inner {
  max-width: 1400px;
  margin: 0 auto;
}

.alt-steps-header { margin-bottom: 56px; }

.alt-steps-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}

.alt-steps-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.alt-steps-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}

.alt-step-num {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 16px;
}

.alt-step-title {
  font-family: var(--font-head);
  font-size: 20px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}

.alt-step-desc {
  font-size: 14px;
  line-height: 1.65;
  color: #5A5550;
  font-weight: 300;
}

/* ===== CTA BAND ===== */
.alt-cta-band {
  padding: 100px 80px;
  background: var(--accent);
  color: #fff;
}

.alt-cta-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.alt-cta-headline {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 16px;
}

.alt-cta-sub {
  font-size: 17px;
  line-height: 1.65;
  color: rgba(255,255,255,0.8);
  margin-bottom: 40px;
  font-weight: 300;
}

/* ===== CONTACT FORM ===== */
.alt-contact {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.alt-contact-inner {
  max-width: 680px;
  margin: 0 auto;
}

.alt-contact-header { margin-bottom: 40px; }

.alt-contact-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.alt-contact-label::before {
  content: '';
  display: block;
  width: 24px;
  height: 2px;
  background: var(--accent);
}

.alt-contact-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 12px;
}

.alt-contact-sub {
  font-size: 16px;
  color: var(--mid);
  font-weight: 300;
}

.alt-form { display: flex; flex-direction: column; gap: 20px; }

.alt-form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }

.alt-form-group { display: flex; flex-direction: column; gap: 8px; }

.alt-form-group label {
  font-size: 13px;
  font-weight: 500;
  color: var(--ink);
  letter-spacing: 0.02em;
}

.alt-form-group input,
.alt-form-group select,
.alt-form-group textarea {
  font-family: var(--font-body);
  font-size: 15px;
  padding: 12px 16px;
  border: 1px solid var(--border);
  border-radius: 4px;
  background: var(--surface);
  color: var(--ink);
  transition: border-color 0.15s;
  outline: none;
  appearance: none;
}

.alt-form-group input:focus,
.alt-form-group select:focus,
.alt-form-group textarea:focus { border-color: var(--accent); }

.alt-form-group input::placeholder,
.alt-form-group textarea::placeholder { color: var(--mid); }

.alt-form-group select {
  cursor: pointer;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%239A9490' stroke-width='1.5' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 16px center;
  padding-right: 40px;
}

.alt-form-group textarea { resize: vertical; min-height: 100px; }

.alt-form-submit {
  margin-top: 8px;
  background: var(--accent);
  color: #fff;
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 16px 32px;
  border: none;
  border-radius: 4px;
  cursor: pointer;
  width: fit-content;
  transition: background 0.15s, transform 0.1s;
  box-shadow: 0 4px 16px rgba(255,59,47,0.3);
}

.alt-form-submit:hover { background: #e03029; transform: translateY(-1px); }

.alt-form-submit:disabled { opacity: 0.5; cursor: not-allowed; transform: none; }

.alt-form-success {
  display: none;
  text-align: center;
  padding: 40px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 4px;
}

.alt-form-success.visible { display: block; }

.alt-form-success h3 {
  font-family: var(--font-head);
  font-size: 24px;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 8px;
}

.alt-form-success p { color: var(--mid); font-size: 16px; }

/* ===== FOOTER ===== */
.alt-footer {
  padding: 48px 80px;
  border-top: 1px solid rgba(255,255,255,0.1);
  background: var(--ink);
}

.alt-footer-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
}

.alt-footer-logo {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.01em;
  color: #fff;
}

.alt-footer-tagline {
  font-size: 12px;
  color: rgba(255,255,255,0.4);
  margin-top: 4px;
}

.alt-footer-links {
  display: flex;
  gap: 32px;
  font-size: 12px;
}

.alt-footer-link {
  color: rgba(255,255,255,0.4);
  text-decoration: none;
  letter-spacing: 0.04em;
}

.alt-footer-link:hover,
.alt-footer-link.active { color: rgba(255,255,255,0.8); }

/* ===== INLINE LEAD CAPTURE ===== */
.alt-inline-capture {
  padding: 80px;
  background: var(--surface);
  border-bottom: 1px solid var(--border);
}
.alt-inline-capture-inner {
  max-width: 680px;
  margin: 0 auto;
  text-align: center;
}
.alt-inline-capture-header { margin-bottom: 32px; }
.alt-inline-form {
  display: flex;
  flex-direction: column;
  gap: 16px;
  max-width: 560px;
  margin: 0 auto;
}
.alt-inline-form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.alt-inline-form input {
  font-family: var(--font-body);
  font-size: 15px;
  padding: 12px 16px;
  border: 1px solid var(--border);
  border-radius: 4px;
  background: var(--bg);
  color: var(--ink);
  outline: none;
  appearance: none;
  transition: border-color 0.15s;
  width: 100%;
}
.alt-inline-form input:focus { border-color: var(--accent); }
.alt-inline-form input::placeholder { color: var(--mid); }
.alt-inline-submit {
  background: var(--accent);
  color: #fff;
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 16px 32px;
  border: none;
  border-radius: 4px;
  cursor: pointer;
  width: 100%;
  margin-top: 8px;
  transition: background 0.15s, transform 0.1s, opacity 0.15s;
  box-shadow: 0 4px 16px rgba(255,59,47,0.3);
}
.alt-inline-submit:hover { background: #e03029; transform: translateY(-1px); }
.alt-inline-submit:disabled { opacity: 0.5; cursor: not-allowed; transform: none; }
.alt-inline-error {
  font-size: 13px;
  color: var(--accent);
  min-height: 20px;
  text-align: left;
}
.alt-inline-success {
  display: none;
  text-align: center;
  padding: 32px;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 4px;
}
.alt-inline-success.visible { display: block; }
.alt-inline-success h3 {
  font-family: var(--font-head);
  font-size: 24px;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 8px;
}
.alt-inline-success p { color: var(--mid); font-size: 16px; }

/* ===== VS. DESIGNJOY CTA CARD ===== */
.alt-compare-cta-block { padding: 80px; border-bottom: 1px solid var(--border); background: var(--surface); }
.alt-compare-cta-block-inner { max-width: 900px; margin: 0 auto; }
.alt-compare-cta-block .alt-compare-label,
.alt-compare-cta-block .alt-compare-title { margin-bottom: 16px; }
.alt-compare-cta-block .alt-compare-cta-btn { margin-top: 28px; display: inline-block; }

/* ===== RESPONSIVE ===== */
@media (max-width: 1024px) {
  .alt-nav, .alt-hero, .alt-compare, .alt-proof, .alt-steps, .alt-cta-band, .alt-contact, .alt-footer {
    padding-left: 40px;
    padding-right: 40px;
  }
  .alt-proof-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .alt-steps-row {
    grid-template-columns: 1fr;
    gap: 32px;
  }
}

@media (max-width: 768px) {
  .alt-table-wrap {
    overflow-x: auto;
  }
  .alt-steps-row {
    grid-template-columns: 1fr;
  }
  .alt-hero-actions {
    flex-direction: column;
  }
}

@media (max-width: 640px) {
  .alt-nav, .alt-hero, .alt-compare, .alt-proof, .alt-steps, .alt-cta-band, .alt-contact, .alt-footer {
    padding-left: 24px;
    padding-right: 24px;
  }
  .alt-hero { padding-top: 72px; padding-bottom: 64px; }
  .alt-hero-headline { font-size: 32px; }
  .alt-hero-actions { flex-direction: column; }
  .alt-footer-inner { flex-direction: column; align-items: flex-start; gap: 20px; }
  .alt-form-row { grid-template-columns: 1fr; }
}

/* ===== PRICING COMPARISON ===== */
.alt-pricing {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.alt-pricing-inner {
  max-width: 1000px;
  margin: 0 auto;
}

.alt-pricing-header {
  margin-bottom: 48px;
}

.alt-pricing-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}

.alt-pricing-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 16px;
}

.alt-pricing-sub {
  font-size: 16px;
  line-height: 1.65;
  color: #5A5550;
  font-weight: 300;
  max-width: 640px;
}

.alt-pricing-cta {
  margin-top: 40px;
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

.alt-pricing-cta .btn-primary {
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 16px 32px;
  border-radius: 4px;
}

@media (max-width: 1024px) {
  .alt-pricing, .alt-inline-capture { padding-left: 40px; padding-right: 40px; }
}

@media (max-width: 768px) {
  .alt-pricing-cta { flex-direction: column; }
}

@media (max-width: 640px) {
  .alt-pricing, .alt-inline-capture { padding-left: 24px; padding-right: 24px; }
  .alt-pricing-header { margin-bottom: 36px; }
  .alt-inline-form-row { grid-template-columns: 1fr; }
}