/* ===== TRUST SIGNALS ===== */
.p-trust {
  padding: 64px 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}
.p-trust-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 36px;
}
.p-trust-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  text-align: center;
}
.p-trust-logos {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 8px 40px;
}
.p-trust-logo {
  font-family: var(--font-head);
  font-size: 14px;
  font-weight: 700;
  color: #C4BFB9;
  letter-spacing: -0.01em;
  white-space: nowrap;
}
.p-trust-stats {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
}
.p-trust-stat {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2px;
  padding: 0 40px;
}
.p-trust-stat-num {
  font-family: var(--font-head);
  font-size: 28px;
  font-weight: 800;
  color: var(--ink);
  letter-spacing: -0.03em;
  line-height: 1;
}
.p-trust-stat-label {
  font-size: 11px;
  color: var(--mid);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-top: 4px;
}
.p-trust-sep {
  width: 1px;
  height: 36px;
  background: var(--border);
}

/* ===== TESTIMONIAL / CASE STUDY ===== */
.p-testimonial {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--surface);
}
.p-testimonial-inner {
  max-width: 1000px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.p-testimonial-quote-wrap { }
.p-testimonial-quote-mark {
  font-family: var(--font-head);
  font-size: 72px;
  font-weight: 800;
  color: var(--accent);
  line-height: 0.6;
  margin-bottom: 24px;
  display: block;
}
.p-testimonial-quote {
  font-family: var(--font-head);
  font-size: clamp(18px, 2vw, 24px);
  font-weight: 600;
  line-height: 1.45;
  color: var(--ink);
  letter-spacing: -0.01em;
  margin-bottom: 32px;
}
.p-testimonial-attribution {
  display: flex;
  align-items: center;
  gap: 16px;
}
.p-testimonial-avatar {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-family: var(--font-head);
  font-size: 16px;
  font-weight: 800;
  flex-shrink: 0;
}
.p-testimonial-meta { }
.p-testimonial-name {
  font-size: 15px;
  font-weight: 600;
  color: var(--ink);
}
.p-testimonial-role {
  font-size: 13px;
  color: var(--mid);
  margin-top: 2px;
}
.p-testimonial-link:hover .p-testimonial-quote-wrap {
  opacity: 0.85;
}
.p-testimonial-story {
  font-size: 12px;
  color: var(--accent);
  font-family: var(--font-head);
  font-weight: 700;
  letter-spacing: 0.04em;
  margin-top: 4px;
}
.p-testimonial-results {
  display: flex;
  flex-direction: column;
  gap: 24px;
}
.p-result-item {
  padding: 28px;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 4px;
  border-left: 3px solid var(--accent);
}
.p-result-metric {
  font-family: var(--font-head);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 8px;
}
.p-result-label {
  font-size: 14px;
  color: #5A5550;
  font-weight: 300;
  line-height: 1.5;
}

/* ===== NAV ===== */
.p-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  padding: 0 80px;
}

.p-nav-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 64px;
}

.p-logo {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-decoration: none;
}

.p-nav-links {
  display: flex;
  gap: 32px;
}

.p-nav-link {
  font-size: 13px;
  font-weight: 400;
  color: var(--mid);
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: color 0.15s;
}

.p-nav-link:hover, .p-nav-link.active { color: var(--ink); }

/* ===== HERO ===== */
.p-hero {
  padding: 100px 80px 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.p-hero-inner {
  max-width: 800px;
}

.p-hero-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 28px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.p-hero-label::before {
  content: '';
  display: block;
  width: 24px;
  height: 2px;
  background: var(--accent);
}

.p-hero-headline {
  font-family: var(--font-head);
  font-size: clamp(36px, 5vw, 60px);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 24px;
}

.p-hero-sub {
  font-size: 18px;
  line-height: 1.65;
  color: #5A5550;
  max-width: 600px;
  margin-bottom: 0;
  font-weight: 300;
}

/* ===== TIERS ===== */
.p-tiers {
  padding: 80px;
  border-bottom: 1px solid var(--border);
}

.p-tiers-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}

/* Card base */
.p-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 4px;
  padding: 40px;
  display: flex;
  flex-direction: column;
  position: relative;
}

.p-card--featured {
  border-color: var(--accent);
  box-shadow: 0 0 0 1px var(--accent), 0 8px 32px rgba(255,59,47,0.12);
}

.p-card-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #fff;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 2px;
  white-space: nowrap;
}

.p-card-header {
  margin-bottom: 32px;
}

.p-card-tag {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 16px;
}

.p-card-name {
  font-family: var(--font-head);
  font-size: 28px;
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 20px;
}

.p-card-price {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin-bottom: 16px;
}

.p-price-from {
  font-size: 14px;
  color: var(--mid);
  font-weight: 400;
}

.p-price-value {
  font-family: var(--font-head);
  font-size: 42px;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--ink);
  line-height: 1;
}

.p-card-sub {
  font-size: 14px;
  line-height: 1.6;
  color: #5A5550;
  font-weight: 300;
}

.p-card-body {
  flex: 1;
  margin-bottom: 32px;
}

.p-card-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-bottom: 24px;
}

.p-card-features li {
  font-size: 14px;
  color: var(--ink);
  padding-left: 18px;
  position: relative;
  font-weight: 400;
}

.p-card-features li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 7px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--accent);
}

.p-card-ideal {
  font-size: 12px;
  color: var(--mid);
  font-weight: 400;
  line-height: 1.5;
  border-top: 1px solid var(--border);
  padding-top: 16px;
}

/* ===== BUTTONS ===== */
.p-btn {
  display: block;
  width: 100%;
  text-align: center;
  padding: 14px 24px;
  border-radius: 3px;
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
  cursor: pointer;
  transition: all 0.15s;
  border: none;
  background: var(--ink);
  color: #fff;
}

.p-btn:hover {
  background: #1a1a1a;
  transform: translateY(-1px);
}

.p-btn--accent {
  background: var(--accent);
  color: #fff;
  box-shadow: 0 4px 16px rgba(255,59,47,0.3);
}

.p-btn--accent:hover {
  background: #e03029;
}

.p-btn--cta {
  background: var(--accent);
  color: #fff;
  font-size: 16px;
  padding: 16px 32px;
  width: auto;
  display: inline-block;
}

.p-btn--cta:hover {
  background: #e03029;
  transform: translateY(-1px);
}

/* ===== SERVICE BREAKDOWN ===== */
.p-breakdown {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--surface);
}

.p-breakdown-inner {
  max-width: 1400px;
  margin: 0 auto;
}

.p-breakdown-header { margin-bottom: 56px; }

.p-breakdown-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}

.p-breakdown-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.p-breakdown-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 40px;
}

.p-service-block { }

.p-service-icon {
  width: 40px;
  height: 40px;
  border-radius: 4px;
  background: var(--muted);
  margin-bottom: 20px;
  position: relative;
  overflow: hidden;
}

.p-service-icon--web::after {
  content: '';
  position: absolute;
  inset: 8px;
  background: var(--accent);
  border-radius: 2px;
  opacity: 0.6;
}

.p-service-icon--ads::after {
  content: '';
  position: absolute;
  inset: 8px;
  background: var(--accent);
  border-radius: 50%;
  opacity: 0.6;
}

.p-service-icon--ugc::after {
  content: '';
  position: absolute;
  inset: 8px;
  background: var(--accent);
  clip-path: polygon(50% 0%, 100% 100%, 0% 100%);
  opacity: 0.6;
}

.p-service-icon--strategy::after {
  content: '';
  position: absolute;
  inset: 8px;
  background: var(--accent);
  clip-path: polygon(20% 45%, 40% 45%, 40% 20%, 80% 80%, 60% 80%, 60% 45%, 80% 45%, 40% 20%);
  opacity: 0.6;
}

.p-service-name {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 16px;
  letter-spacing: -0.01em;
}

.p-service-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.p-service-list li {
  font-size: 13px;
  color: #5A5550;
  font-weight: 300;
  line-height: 1.5;
}

/* ===== CUSTOM / ENTERPRISE ===== */
.p-custom {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--ink);
  color: #fff;
}

.p-custom-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.p-custom-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.4);
  margin-bottom: 20px;
}

.p-custom-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 20px;
  line-height: 1.15;
}

.p-custom-sub {
  font-size: 15px;
  line-height: 1.7;
  color: rgba(255,255,255,0.5);
  margin-bottom: 32px;
  font-weight: 300;
}

.p-custom-stats {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.p-custom-stat {
  display: flex;
  align-items: center;
  gap: 20px;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}

.p-custom-stat:last-child { border-bottom: none; padding-bottom: 0; }

.p-custom-stat-num {
  font-family: var(--font-head);
  font-size: 32px;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--accent);
  min-width: 80px;
}

.p-custom-stat-label {
  font-size: 14px;
  color: rgba(255,255,255,0.5);
  font-weight: 300;
  line-height: 1.4;
}

/* ===== FAQ ===== */
.p-faq {
  padding: 80px;
  border-bottom: 1px solid var(--border);
}

.p-faq-inner {
  max-width: 900px;
  margin: 0 auto;
}

.p-faq-header { margin-bottom: 48px; }

.p-faq-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}

.p-faq-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.p-faq-list {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.p-faq-item {
  border-bottom: 1px solid var(--border);
  cursor: pointer;
}
.p-faq-item:first-child { border-top: 1px solid var(--border); }

.p-faq-q {
  font-family: var(--font-head);
  font-size: 16px;
  font-weight: 700;
  color: var(--ink);
  padding: 28px 40px 28px 0;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  user-select: none;
}
.p-faq-q::after {
  content: '+';
  font-family: var(--font-head);
  font-size: 22px;
  font-weight: 800;
  color: var(--accent);
  flex-shrink: 0;
  transition: transform 0.25s ease;
  line-height: 1;
}
.p-faq-item.open .p-faq-q::after {
  transform: rotate(45deg);
}
.p-faq-a {
  font-size: 14px;
  line-height: 1.7;
  color: #5A5550;
  font-weight: 300;
  padding: 0 0 28px;
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease, padding 0.3s ease;
}
.p-faq-item.open .p-faq-a {
  max-height: 200px;
  padding-bottom: 28px;
}

/* ===== CTA BAND ===== */
.p-cta-band {
  padding: 100px 80px;
  background: var(--ink);
  color: #fff;
}

.p-cta-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.p-cta-headline {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 16px;
}

.p-cta-sub {
  font-size: 17px;
  line-height: 1.65;
  color: rgba(255,255,255,0.55);
  margin-bottom: 40px;
  font-weight: 300;
}

/* ===== CONTACT FORM ===== */
.p-contact {
  padding: 80px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}
.p-contact-inner {
  max-width: 680px;
  margin: 0 auto;
}
.p-contact-header { margin-bottom: 40px; }
.p-contact-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 10px;
}
.p-contact-label::before {
  content: '';
  display: block;
  width: 24px;
  height: 2px;
  background: var(--accent);
}
.p-contact-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 12px;
}
.p-contact-sub {
  font-size: 16px;
  color: var(--mid);
  font-weight: 300;
}
.p-form { display: flex; flex-direction: column; gap: 20px; }
.p-form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.p-form-group { display: flex; flex-direction: column; gap: 8px; }
.p-form-group label {
  font-size: 13px;
  font-weight: 500;
  color: var(--ink);
  letter-spacing: 0.02em;
}
.p-form-group input,
.p-form-group select,
.p-form-group textarea {
  font-family: var(--font-body);
  font-size: 15px;
  padding: 12px 16px;
  border: 1px solid var(--border);
  border-radius: 4px;
  background: var(--surface);
  color: var(--ink);
  transition: border-color 0.15s;
  outline: none;
  appearance: none;
}
.p-form-group input:focus,
.p-form-group select:focus,
.p-form-group textarea:focus { border-color: var(--accent); }
.p-form-group input::placeholder,
.p-form-group textarea::placeholder { color: var(--mid); }
.p-form-group select { cursor: pointer; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%239A9490' stroke-width='1.5' fill='none' stroke-linecap='round'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 16px center; padding-right: 40px; }
.p-form-group textarea { resize: vertical; min-height: 100px; }
.p-form-submit {
  margin-top: 8px;
  background: var(--accent);
  color: #fff;
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 16px 32px;
  border: none;
  border-radius: 4px;
  cursor: pointer;
  width: fit-content;
  transition: background 0.15s, transform 0.1s;
  box-shadow: 0 4px 16px rgba(255,59,47,0.3);
}
.p-form-submit:hover { background: #e03029; transform: translateY(-1px); }
.p-form-submit:disabled { opacity: 0.5; cursor: not-allowed; transform: none; }
.p-form-success {
  display: none;
  text-align: center;
  padding: 40px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 4px;
}
.p-form-success.visible { display: block; }
.p-form-success h3 {
  font-family: var(--font-head);
  font-size: 24px;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 8px;
}
.p-form-success p { color: var(--mid); font-size: 16px; }

/* ===== INLINE EMAIL CAPTURE ===== */
.p-inline-capture {
  padding: 80px;
  background: var(--surface);
  border-bottom: 1px solid var(--border);
}
.p-inline-capture-inner {
  max-width: 680px;
  margin: 0 auto;
  text-align: center;
}
.p-inline-capture-header { margin-bottom: 32px; }
.p-inline-form {
  display: flex;
  flex-direction: column;
  gap: 16px;
  max-width: 560px;
  margin: 0 auto;
}
.p-inline-form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.p-inline-form input {
  font-family: var(--font-body);
  font-size: 15px;
  padding: 12px 16px;
  border: 1px solid var(--border);
  border-radius: 4px;
  background: var(--bg);
  color: var(--ink);
  outline: none;
  appearance: none;
  transition: border-color 0.15s;
  width: 100%;
}
.p-inline-form input:focus { border-color: var(--accent); }
.p-inline-form input::placeholder { color: var(--mid); }
.p-inline-submit {
  background: var(--accent);
  color: #fff;
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 16px 32px;
  border: none;
  border-radius: 4px;
  cursor: pointer;
  width: 100%;
  margin-top: 8px;
  transition: background 0.15s, transform 0.1s, opacity 0.15s;
  box-shadow: 0 4px 16px rgba(255,59,47,0.3);
}
.p-inline-submit:hover { background: #e03029; transform: translateY(-1px); }
.p-inline-submit:disabled { opacity: 0.5; cursor: not-allowed; transform: none; }
.p-inline-error {
  font-size: 13px;
  color: var(--accent);
  min-height: 20px;
  text-align: left;
}
.p-inline-success {
  display: none;
  text-align: center;
  padding: 32px;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 4px;
}
.p-inline-success.visible { display: block; }
.p-inline-success h3 {
  font-family: var(--font-head);
  font-size: 24px;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 8px;
}
.p-inline-success p { color: var(--mid); font-size: 16px; }

/* ===== FOOTER ===== */
.p-footer {
  padding: 48px 80px;
  border-top: 1px solid rgba(255,255,255,0.1);
  background: var(--ink);
}

.p-footer-inner {
  max-width: 1400px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
}

.p-footer-logo {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.01em;
  color: #fff;
}

.p-footer-tagline {
  font-size: 12px;
  color: rgba(255,255,255,0.4);
  margin-top: 4px;
}

.p-footer-links {
  display: flex;
  gap: 32px;
  font-size: 12px;
}

.p-footer-link {
  color: rgba(255,255,255,0.4);
  text-decoration: none;
  letter-spacing: 0.04em;
}

.p-footer-link:hover { color: rgba(255,255,255,0.8); }

/* ===== RESPONSIVE ===== */
@media (max-width: 1100px) {
  .p-breakdown-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .p-tiers-inner {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 1024px) {
  .p-nav, .p-hero, .p-tiers, .p-trust, .p-testimonial, .p-breakdown, .p-custom, .p-faq, .p-cta-band, .p-footer, .p-inline-capture {
    padding-left: 40px;
    padding-right: 40px;
  }
  .p-custom-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .p-testimonial-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }
}

@media (max-width: 640px) {
  .p-nav, .p-hero, .p-tiers, .p-trust, .p-testimonial, .p-breakdown, .p-custom, .p-faq, .p-cta-band, .p-footer, .p-contact, .p-inline-capture {
    padding-left: 24px;
    padding-right: 24px;
  }
  .p-hero { padding-top: 72px; padding-bottom: 64px; }
  .p-hero-headline { font-size: 32px; }
  .p-breakdown-grid { grid-template-columns: 1fr; gap: 32px; }
  .p-footer-inner { flex-direction: column; align-items: flex-start; gap: 20px; }
  .p-custom { padding-top: 60px; padding-bottom: 60px; }
  .p-form-row { grid-template-columns: 1fr; }
  .p-inline-form-row { grid-template-columns: 1fr; }
  .p-price-value { font-size: 36px; }
  .p-card { padding: 28px; }
  .p-trust-stats { flex-wrap: wrap; gap: 16px; justify-content: flex-start; }
  .p-trust-sep { display: none; }
}
  .p-price-value { font-size: 36px; }
  .p-card { padding: 28px; }
}